Eggs, eggs, eggs. The entire project was about them. The entire project was sitting on them. Nevertheless, thanks to this project, everybody in the agency knows which came first, the egg of course, Thirdly, by far the most important here was the logo of Vitana – the brand which has an enormous potential to become successful in this category because of its legacy and values even though it’s a new player in this field.

Good cluck! Sorry…good luck.