A redesign of the functional mineral water with a balanced content of magnesium and calcium – the traditional brand Gemerka (est. 1769). There were two main objectives - to facelift the labels and to emphasise the unique and functional content. Although we ended up adjusting the logo as well, we managed to keep the emotional continuity of the design and increase the perceived value and function of this unique water.

Magnesium has anti-stress, revitalising and regenerative effects, which support muscle activity and postpone the aging process. Here in Fiala & Sebek we all drink Gemerka, which allows us to think young even after 20 years on the market. Gemerka quenches thirst and pleases the body and soul  - but keep this as a secret. Magnesium on its own doesn’t do the trick. It’s about the optimal ratio of magnesium and Mr Fiala!