In vino veritas or wine inspiration

Back in June we were offered an opportunity to participate in a project run by a CE branch of the world-famous Avery Dennison, which is the biggest global producer of self-adhesive labels mainly familiar to wine producers.

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Colour Power

That Milka is violet, Coca-Cola red or Maggi yellow is not news to anybody. However, colours in marketing don’t have to only be a so-called distinctive brand asset. They can have many more roles. Martin Vlk ...

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Silver economy power

"We shall scrimp and save" The Beatles were singing in 1960 in their song “When I'm 64”. However, the generation of Baby Boomers, who are 60+ today ...

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