In vino veritas or wine inspiration
Back in June we were offered an opportunity to participate in a project run by a CE branch of the world-famous Avery Dennison, which is the biggest global producer of self-adhesive labels mainly familiar to wine producers.
Colour Power
That Milka is violet, Coca-Cola red or Maggi yellow is not news to anybody. However, colours in marketing don’t have to only be a so-called distinctive brand asset. They can have many more roles. Martin Vlk ...
Silver economy power
"We shall scrimp and save" The Beatles were singing in 1960 in their song “When I'm 64”. However, the generation of Baby Boomers, who are 60+ today ...